men-access

Lewis Hamilton and Heikki Kovalainen of Vodafone McLaren Mercedes Team with their McLarenSport Samsonite Black Label Bags

What happen when the American luggage manufacturer, famous for its light weight and durable luggage, met the British Formula One Team, one of the best who have won 162 races, 12 Drivers’ Championships and 8 Constructors’ Championships? The result is McLAREN SPORT SAMSONITE BLACK LABEL, a line of luxury travel bags that will not only ensure robustness but also make you a stylish globetrotter.

To be launched in Fall/Winter season this year, the newly style collections include technical elements from the world of motor sport in their designs. The prototypes have been being tested intensively by Vodafone McLaren Mercedes Team (up to 100 people) since the first Grand Prix of the 2009 season in Australia. They have been traveling over 64,160km on over 14 flights with laptop backpacks and 75cm upright duffels and enjoying the high-end wheel suspension system that absorbs the impact of unstable ground while on the move. The cutting edge technology protects all the valuable stuffs inside the bag, just like a McLaren F1 racing car that protect its valuable driver LEWIS HAMILTON inside.

McLarenSport Samsonite Black Label Bags - Fall/Winter 2009 Collections

High end wheel suspension on McLarenSport Samsonite Black Label, inspired by F1 Racing Car driver’s protection

Mr. Prashant Vatkar, Vice President of Samsonite Corporation - Middle East said,

“As the significant leaders in cutting edge travel solutions we are proud of our collaboration with the McLaren group. This will add more value and strength to our operations and give more exposure to our elite Samsonite Black Label products. The new collection will be available in all our Samsonite Black Label stores and with our affiliates towards the end of fall 2009.”

Explaining the features, Managing Director of McLaren Racing, Jonathan Neale said,

“For all travelling members of the Vodafone McLaren Mercedes team the nine months of the Formula 1 season is a constant cycle of travelling to and from Grands Prix. In every area of our operations we endeavour to make this process as effortless as possible for the team, so their focus remains on the racing. Samsonite has done an outstanding job to meet our tough requirements for luggage. These include: space for work and personal items, due to the time spent away from home, to be light-weighted, allowing the bags to be packed fully without being overweight; the wheel suspension system that absorbs the impact of uneven ground, protecting the bag contents while transferring from airports to hotels and home. Perhaps most importantly is the need for unrivalled robustness and security. Ensuring our luggage, which could include race critical laptops or new components, arrives at the destination in one piece is vital. We are looking forward to continuing to develop and innovate in this area with Samsonite.”

Beppi Fremder, Chief Marketing Officer Samsonite Corporation added,

“We are pleased to put our centennial experience as a leader in the travel and business segments at McLaren’s disposal. This partnership allows us to draw inputs from the world of Formula 1 to create a new range of high performance products with an innovative design.  In addition, it’s a confirmation of how two historical brands, who share an interest in the search for excellence, can work together to create new realities for an increasingly demanding consumer.”

McLarenSport Samsonite Black Label Backpack 2009

McLarenSport Samsonite Black Label Laptop Bag

 

McLarenSport Samsonite Black Label Duffel Bag

McLarenSport Samsonite Black Label Travel Bag

McLarenSport Samsonite Black Label Luggage

McLarenSport Samsonite Black Label Luggage will be available at all Samsonite stores and in the most exclusive bags and leather goods shops worldwide and start at US $326 (around £200).

About Samsonite Black Label
SAMSONITE BLACK LABEL is part of SAMSONITE “Life’s a Journey”, one of the most well known companies in the fashion luggage industry. It was started in Denver, CO, in 1910 as Shwayder Trunk Manufacturing Company and changed its name to SAMSONITE in 1966. Priorly, its founder, Jesse Shwayder named one of his initial cases “Samson”, after the Biblical strongman, and began using the trademark “Samsonite” in 1941. The brand is an iconic guarantee for long lasting bags.

Samsonite markets products under the Samsonite, Samsonite Black Label, Lambertson Truex, American Tourister, Lacoste and Timberland brands.

Samsonite Black Label provides luxury collections with ultimate style and craftsmanship for the connoisseur.

About McLaren Sport
McLarenSport is part of McLaren group which aims to be the very best in everything they do. As one of the most well-known and historically successful name in Formula One, McLaren refuse to concede on function or style and set no limit. They choose to have the inspiration of “No Compromise”.

McLarenSport, is the embodiment of this focus enabling competitive, high-achieving consumers to reach their sporting goals. The revolutionary design and engineering principles of McLaren are translated into high-performance lifestyle products encouraging the best possible result for the wearer. McLarenSport is at the vanguard of technical sportswear, striving to provide a superior high-calibre range for a competitive, determined consumer sharing the innate desire to win.

| Via | | Official |

Be Social! : | Share | | Delicious | | | | | | |