men-access

British Golf Star JUSTIN ROSE has join forces with the prestigious brand of Swiss watches MAURICE LACROIX to convert a mutual appreciation in several creative projects on an international basis. They have bound the close partnership in a three-year contract, with an option for two additional years.

Well,…now I know what brand will be on Justin Rose’s wrist at least for the next three years.

Video

Maurice Lacroix introduces it’s news brand Ambassador, the British Golf Star Justin Rose.

JUSTIN ROSE, who broke 70 for the first time when he was 11 years old, relies on true values on his life. Things on him, including WRIST WATCH should provide meaningful accompaniment and manifest his attitude. He said,

“I am interested in the best quality, because I want to have something from the things around me for a long time and I must be able to rely on them. For me the design is every bit as important as the function. Ostentation for the wrist and bling bling do not fit into my world.”

As for the Manufacture Horlogère Suisse, the Johannesburg-born Golfer exceptionally represents the spirit of MAURICE LACROIX.

“Authenticity is not a marketing slogan for us, it is a state of mind. Our fundamental desire is to create products that are genuine and true, whose actual value is not only in what can be seen,” says CEO Martin Bachmann.

He added,

“We could not desire a better ambassador for our company. We create watches for people who have the confidence to be themselves. Personalities who stand out from the crowd, who are authentic and looking for more than social status. This profile fits Justin Rose perfectly.”

JUSTIN PETER ROSE (born 30 July 1980) is an English professional golfer. Rose became the eminence in 1998 when he holed a dramatic shot from the rough birdie on the 18th to finish tied for 4th place. He was 17 years old that day and turned professional the next week. He is one of the best in Europe and considered one of golf’s most consistent players.

In 2002, JUSTIN ROSE won his first professional event, the Dunhill Championship in South Africa. This was followed by three further victories in the same year. In 2003, he reached number 33 in the Official World Golf Rankings. In 2004, he played mainly in America on the PGA Tour, while also maintaining his membership of the European Tour.

In 2007 ROSE won the European Tour Order of Merit, reached a career high of number 6 in the world rankings and won the VOLVO MASTERS in Valderama. In 2008 he made his first appearance for the European Ryder Cup team, where he defeated Phil Mickelson in the singles and was the best performing rookie for both teams.

Golf Star JUSTIN ROSE, the new Ambassador of Maurice Lacroix

Justin Rose on Golf Course, Tavistock Cup and The Masters

Justin Rose in Dubai Desert Classic

Justin Rose In Dubai Desert Classic - Round Four

Justin Rose in Action at Golf Course

Justin Rose at World Golf Championship 2009: Accenture Matchplay Championship and CA Championship

About Maurice Lacroix
Since the launch of its first watch model in 1975, MAURICE LACROIX has developed to become a sought-after Manufacture brand. With its own factories producing complex components for mechanical calibers, Maurice Lacroix joined the exclusive league of Swiss watchmakers at the end of 2006.

Thanks to continued innovative development both in technical fields and in design, Maurice Lacroix has registered several patents and trademarks. The Mémoire 1, the first mechanical watch with a memory which was officially presented at Baselworld 2008, gained worldwide acclaim.

Maurice Lacroix is one of the few independent watchmakers and employs only 300 people worldwide, around 200 of whom are based at the international head office in Zürich and the production facilities in Saignelégier and Montfaucon in Switzerland.

Maurice Lacroix collaborating with Justin Rose for 3 years