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Michael Jackson’s favorite designer, Christian Audigier has just released his newest collections this October. And I believe, me and Michael have something in common. I also love the eccentric French man who is widely considered one of the most rising designer in fashion industry. In fact, American Super Star Magazine called him ‘perhaps the greatest marketing genius in the world today’. Wow!

The native of Avignon, France – CHRISTIAN AUDIGIER is no stranger to fashion world. He was the primary force behind the rise of Von Dutch and making the Von Dutch hat a style trend. Later he found his own line ED HARDY - based on the work of an American tattoo artist, Don Ed Hardy and his own namesake ‘Christian Audigier’. He has a daughter named Crystal, and has made a brand with her called ‘Crystal Rock’. Christian Audigier is also behind the SMET – Born on the Street, in collaboration with his long-time friend, Johnny Halliday who is widely considered a French version of Elvis Presley.

Also known simply as “Le Vif” (the fast one), Christian Audigier has launched his latest clothing line ‘VIF SPEED SHOP 58’ in November 20th, 2008 in which he receive a customize Hummer from Ryan Friedlinghaus, the owner of West Coast Customs, a car remodeling company which was featured in Pimp My Ride Season 1 to 4.

Christian Audigier and Ryan Friedlinghaus on the launching of Vif Speed Shop 58
(Photo by Photo Agency)

 

The launcihing of Christian Audigier’s new clothing line: Vif Speed Shop
(Photo by Photo Agency)

Among this 2009 Fall Collections of Vif Speed Shop 58, one that gains my attention is a mechanic bag in black color called “GADGET”. Not much information is provided on the official website besides its dimensions of 16” high, 18” wide and 3” deep, as well as the price of US $157.00. It seems Audigier believes “picture speaks louder than words” and “picture worth thousand words”. However, this “Gadget” Mechanic Bag, part of “Bags and Wallets for Him”, is very fashionable indeed.

Vif Speed Shop 2009 Autum Collections by Christian Audigier: Bag for Him, ‘GADGET” Mechanic Bag
(Images are copyrighted of official Christian Audigier website)

(Images are copyrighted of official Christian Audigier website)

The MEN’S CHRISTIAN AUDIGIER “GADGET” VIF MECHANIC BAG in BLACK features an image of man riding vintage motorbike with five embroidered emblems on one side and CA Wing Insignia with three embroidered emblems on the other side. A container with zipper is available at the front side while an extra zippered pocket is on the inside.

(Images are copyrighted of official Christian Audigier website)

In recent years, it is hard not to notice people walking around in Audigier’s trademark clothes. American Super Star Magazine noted that in just two years, Ed Hardy by Christian Audigier has established itself at the top of the designer vintage tattoo category. Today, the Ed Hardy line of T-shirts, hats, hoodies and much more is sold in high-end boutiques and high-end departments stores such as Nordstrom, Bloomingdale’s and Macy’s Herald Square.

Audigier’s brands — Ed Hardy, CHRISTIAN AUDIGIER and SMET — are sold globally throughout a network of distributors in over 40 countries and in over 20 branded Ed Hardy and Christian Audigier licensed stores outside the United States. Revenues of Audigier’s companies have grown from $10 million in 2005 to over $35 million in 2006 and are projected at over $80 million in 2007.

Many celebrities were spotted wearing Audigier’s clothing. The first was Britney Spears which was then followed by others including Justin Timberlake, Jessica Alba, Paris Hilton, Ashton Kutcher and even the “Material Girl” herself, Madonna. Not to mention, Dennis Rodman, Mariah Carey, Sylvester Stallone, Britney Spears, Puff Daddy and Kanye West are among fans of his flamboyant tattoo-inspired street-wear.

King of Pop Michael Jackson is one of Audigier’s admirers. In fact, they’re both a close friend.  Since 2007 the self-made French fashion mogul had been developing a clothing line with Michael Jackson prior to his sudden death last June. Unveiled on August 2009, the range includes a pair of rhinestone socks and sequined gloves.

Michael Jackson and Christian Audigier on collaborative clothing line

Christian Audigier is the new owner of Michael Jackson Neverland Ranch as he bought it on September 2009. He plans to obtain authorization to turn the house into a museum, and later would open it every June on the anniversary of Jackson’s death and organize exhibitions and shows.

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