I am not a golfer, so I know Bubba Watson merely as a man who wears a big belt buckle on the links. He’s the one following Anthony Kim to put his name written on the buckle. Richard Mille seems to know him much better. Although he’s only #16 on Official World Golf Ranking today, the watch making company must have seen any marketable potential over him. Watson still holds the record of longest driver on PGA Tour (made in 2007) and he’s not that bad at all. BUBBA is exceeding other brand ambassador such as Audemars Piguet’s Graeme McDowell (ranked #17) and Anthony Kim (#120), Rolex’s Tiger Woods (#18), Omega’s Sergio Garcia (#21) and K. J. Choi (#23), also Piaget’s Miguel Ángel Jiménez (#51).

Even, RICHARD MILLE the premium watchmaker dedicates one of its three new series to Gerry “Bubba” Watson: the RM 055.  The self-taught Floridian golfer will always sport the half million dollar watch when playing golf, same as Rafael Nadal when playing tennis; thanks to the variable-inertia balance wheel which ensures reliability in the events of impacts and the double-barrel mechanism which improve and equalize long-term torque stability.

In order to meet the requirements of sportsmen, the watch case (49.90 mm x 42.70 mm x 13.05 mm) includes the lightest yet most rigid material: a high-pressure-treated ATZ bezel! It’s one of the hardest materials in the world next to diamond, known for its high scratch-resistance (1,400 Vickers) and its unchangeable color. In addition, a white rubber casing which protects the grade 5 titanium case middle and back bezel, insulates the movement from all vibration. Acordingly, it makes the watch very comfortable to wear.

Following the success of the previous model: RM 038 Bubba Watson Tourbillon Watch (2011), the new RM 055 features skeleton grade-5-titanium mechanical movement with a PVD-Titalyt® treated base plate and bridges. The timepiece is animated by RMUL2 that is a manual winding skeleton movement with hours, minutes and seconds; inspired by calibre RM UL1. It has power reserve of 55 hours and water resistance to 30 meters. It is also assembled using several sizes of spline screws in both the case and the movement. These screws age well and provide better control of the torque applied during assembly, and are therefore unaffected by the physical manipulations involved in assembly and disassembly.

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Two Oscar-nominated actors, Demián Bichir and Gary Oldman were seen wearing Piaget watches on the 84th Academy Award ceremony, at the Hollywood and Highland Center in Hollywood, California. They both chose the truncated round shape models from Piaget’s Black Tie collection and went with two modified tank styles. The best actor nominee for his role in “A Better Life” opted a Piaget Emperador in 18-carat white gold; while the latter, a veteran of the red carpet and Best Actor nominee for a fantastic performance in “Tinker Tailor Soldier Spy” sported a Piaget Rectangle à l’Ancienne watch handcrafted in 18-carat white gold. Both timepieces feature 30 seconds retrograde counter at 12 o’clock and a date window at 6 o’clock.

The complex retrograde seconds mechanism is a unique features of self-winding mechanical movement calibre 560P, developed by Piaget’s engineers and master watchmakers for 24 months. It traces an arc from 0 to 30, and then jumps back – at 61 kilometers per hour – to its starting point. The engineers focused on the shock-absorption for the seconds hand while the watchmaker crafted aesthetic details such as circular Côtes de Genève decorations, circular-grained main plate, beveled and hand-drawn movement bridges, blued screws – all signature features of Haute Horlogerie from Piaget.

The Piaget Black Tie Collection bears the most sophisticated movements to life as it integrates over fourteen different Piaget’s calibers – from the world’s thinnest tourbillon to the perpetual calendar. It is a combination of elegance, precision and performance. Also, it offers the amazing expertise of a Manufacture dedicated to superiority.

Demián Bichir dressed in Piaget at the 2012 Academy Awards

Demián Bichir’s Piaget Emperador watch at the 2012 Academy Awards

Piaget Emperador - G0A33072 watch as worn by Demián Bichir includes 18k white gold applied on its contemporary classic case (32 x 41 mm, 5.1 thick), hour markers and Piaget coat of arms. It has power reserve of 40 hours.

Gary Oldman and his wife Alexandra Edenborough at the 2012 Academy Awards

Gary Oldman wore a Piaget Rectangle à l’Ancienne watch

Inspired by the 1933 model, Piaget Rectangle à l’Ancienne watch G0A33061 as worn by Gary Oldman features a 18k white gold case (31 x 46 mm, thickness 5.1 mm) and signature applied baton-shaped our markers. The movement includes three compications: retrograde seconds, power-reserve indicator and a large date window.

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BAYERN MUENCHEN used to be with Ebel. But right before Valentine Days, the most successful football club in Germany suddenly came up with a new partner: Hublot! The latter is a familiar name in football that seems to have ambition to ‘conquer’ Europe. A few months ago, the Swiss watchmaking company took over Netherland by sponsoring one of the clubs that dominate Dutch national football league (Eredivisie): Ajax Amsterdam. Three years before, Hublot has been being the official timepiece of Manchester United, the club that has won the most trophies in English football. And I think it’s simply a matter of time that Hublot will come to one of the Spain’s most successful clubs, either Real Madrid or Barcelona FC. As Real Madrid used to be with Ebel, then I guess it would be the ‘Galacticos’. If so, then CR7 would once again meet Hublot.

The Swiss distinguished watch brand, HUBLOT is very proud to announce its partnership with the Bavarian football club, FC Bayern Munich (Fußball-Club Bayern München e. V.)  that has won 22 national titles and six European Cups including four Champions League. Both names live by the “Art of Fusion” – the art of merging traditional values with innovative visions. This alliance makes Hublot the “Official Timekeeper” for FC Bayern Muenchen, complementing its prior links to football: “The Official Timekeeper” and “Official Watch” for the FIFA Football World Cup™, as well as with official partner for UEFA EURO 2012.

Karl-Heinz Rummenigge of BAyern Muenchen and Jean-Claude Biver of Hublot on 2012 “Official Timekeeper” partnership

Karl-Heinz Rummenigge and Jean-Claude Biver

Jean-Claude Biver, Chairman of Hublot said,

“We are extremely proud to have been able to attract FC Bayern Munich as a partner since we share the same values: raw passion, a love for perfection and technical precision right down to the smallest detail.”

Karl-Heinz Rummenigge, Chief Executive Officer at FC Bayern München AG. added,

“We are excited about our new partnership with Hublot because we look for strong partners with whom we not only can aim for common goals, but also make those goals a reality.”

Karl-Heinz Rummenigge wears Hublot watch

Bayern Muenchen “FC Hollywod” attacker, Franck Ribery has long been known as a fan of Hublot. The watch company must have been acknowledge it?

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Scuderia Ferrari has Hublot, but who’s behind the current F1 World Champion, Red Bull Racing Formula One Team? It’s not the Swiss, it’s Japanese. It’s CASIO!

As the official partner of the team since 2009, EDIFICE FULL-METAL WATCHES FOR MEN will continue to be on the wrists of the youngest ever F1 world driver’s champion, Sebastian Vettel and his partner Mark Webber, as well as on the team member, at least for the next two seasons. In addition, Casio logo will appear on racing suits worn by Red Bull Racing drivers and team as well as on the nose sections of the RB8 team’s race cars.

Sebastian Vettel and Mark Webber of Red Bull F1 Racing Team wears Casio Edifice

Red Bull F1 Racing Team

In line with the concepts of “Speed and Intelligence”, the Casio Men’s Watch Analogue Quartz Edifice Line Up brings to mind a sense of velocity and motor-sports energy by the movement of its hands and distinctive dial. Actions and excitement, race strategy and experience, paired with state of the art technology and fighting spirit. The beauty of F1 machine shines through this timepiece. It features a display with dual-layer construction and a dug-in, dynamic dial design as well as a complicated sub-dial. A large disk indicator installed in the cut-out between the upper and lower dials rotates to allow quick confirmation of the current mode. Inspired by the F1 starter signal, red, blue or black signals indicate the stopwatch’s current status, in the ‘Stop’, ‘Run’, or ‘Split’ mode.

Casio Edifice EQS-A1000 as worn by Sebastian Vettel and Mark Webber

For many years, Casio Computer Co. Ltd. has developed advanced technology that is now applied on the timepiece as 5-Motor Drive and Tough Solar power system.

Giving birth to the multifunction chronograph, five motors mounted independently in the module control each hand allowing sooth display switching.

• Motor 1 drives second hand and stop watch second hand.
• Motor 2 drives hour and minute hands, plus 24-hout time metre.
• Motor 3 drives Day-of-week indicator, mode indicator, 1/20 second stop watch metre.
• Motor 4 drives local time hour and minute hands, 24-hour stopwatch metre, alarm time setting, and timer setting.
• Motor 5 drives date indicator.

Independent movement of the three hands (hour, minute and second hands) and a disk indicator in the centre of the face improves watch function operatibility — by shortening the waiting time when switching to home city time, for example.

Tough Solar technology by Casio generates electric power from solar energy for a lifetime of use without changing a battery. It charges even under low light conditions such as on cloudy skies or indoor fluorescent lighting, providing ample powers for various functions including time-calibration signal reception, 5-motor operation, alarms, sensors and backlights. When on full charge, the large-capacity rechargeable battery is able to continue operating for around two years, even in unlighted location (with power saving on).

Adrian Newey of Red Bull Formula One Racing Team wears Casio Edifice EQS-A1000

One of the distinguished series among the Edifice “Speed and Intelligence” collections is CASIO EQS-A1000: “Smart Access System” with 3D-Chronograph. Chief Technical Officer of the Red Bull Racing Formula One Team, Adrian Newey said that the innovative features on this model reflect the values and identity of Red Bull racing. The stainless steel wristwatch with aluminum bezel also features World time, 1/20-sec. stopwatch, 5 lap memories (1 fastest lap), countdown timer, alarm, 100-meter (10 ATM) water resistance, electronic crown switch, and radio-controlled time-keeping. The last two features are other Casio’s highlight technology. The screw-looking electronic crown switch has magnetic sensor that enables quick access to all important features and convenient adjustments of the hands at the touch of a button. While the multiband 6 radio-controlled time-keeping works upon a signal of the exact time at any location the wearer is. So, whether the F1 race is in Japan, Monaco, China, Singapore, or Qatar, it doesn’t matter.

Senior Managing Director and Senior General Manager of the Global Marketing Headquarters, Casio Computer Co. Ltd., Hiroshi Nakamura, said,

“Over the last three years of our partnership with Red Bull Racing, our relationship has grown stronger and closer. The team is hugely popular around the world after winning the Drivers’ and Constructors’ Championships for two consecutive years. As a result, our partnership with Red Bull Racing has been extremely effective in the global promotion of EDIFICE watches.”

Christian Horner of Red Bull F1 Racing Team wears Casio Edifice EQS-A1000

Red Bull Racing’s Team Principal, Christian Horner, also commented,

“It’s encouraging that we’re able to keep building and extending our relationships with long-term Partners, such as Casio. Formula One is focused on speed and accuracy, which is captured and reflected in the Casio EDIFICE watches worn by the drivers and the team. We very much look forward to working with them throughout the new season and beyond.”

About Casio Computer Co., Ltd.

Founded by Tadao Kashio in 1942, in Shibuya, Tokyo, Japan, CASIO Computer Co., Ltd. has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. Today, the multinational electronic devices manufacturing company offers calculators, audio equipment, PDAs, digital camera, musical instruments, timepieces, and others. Casio brand ambassadors include Ke$ha, Sherina Munaf, and Bryan Greenberg. The Casio Group employs more than 11,000 people worldwide, shipping over 100 million products per year, with net sales of 341 billion yen (approx. US$4.116 million) in the fiscal year ended March 2011.

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During all races this season, the Formula One racing driver FELIPE MASSA will have new luxurious watches by RICHARD MILLE. He continues the partnership with the Swiss watchmaking company although his team, Scuderia Ferrari, is sponsored by other brand, Hublot. As we know, Massa is a good friend of the French designer and owner, Richard Mille himself who has dedicated several models of his watches to Massa (RM-005FM and RM-011 series). This makes Massa constantly joins the list of brand-ambassador-driver that includes Kimi Raikkonen + Tag Heur, Lewis Hamilton + Tag Heur, Jenson Button + Jaeger-LeCoultre, Nico Rosberg + Oris, Han Han + Hublot, and Michael Schumacher + Audemars Piguet.

First unveiled at the 22nd edition of The SIHH (Salon Internationale de Haute Horlogerie) watch fair at Palexpo convention centre in Geneva, 16 – 20 January 2012, the new Felipe Massa’s watches really caught major attention from the visitors as they were displayed in 3D. It was an innovative presentation from the French designer to make the giant digital watch dials lingering in the air and rotating slowly to exhibit the inner and outer workings.

The extremely limited edition Felipe Massa RM-050 (produced ten pieces only) and RM-056 (produced five pieces only) are both animated by new skeletonized tourbillon split seconds chronograph movements. Developed from the flagship RM008 tourbillon split second model, the new engine allows the virtually complete elimination of initial jumping in the chronograph seconds hand that lowers the energy consumption by approximately 50%. It is achieved through the reduction of friction on the spindle and the chronograph hands jumping when stopping is virtually eliminated. The engineers at Richard Mille has genuinely focused on the working of the split seconds’ arms. They have optimized the movement to the maximum, notably the precision and calculations of the long-term timekeeping aspects. But that’s not all!

Do you recall the ultra-light Richard Mille watch worn by Rafael Nadal? The engineers has also done many research to create lighter timepieces. As a result, the new Felipe Massa Split Seconds Competition Chronographs feature weight-reduced-movement (by 20% equivalent of 10 grams) and light-weight grade-5-titanium baseplate and bridges – often aerospace and automobile industries. Moreover, the RM 050 also includes a very light material yet stress-resistant (200 times more than steel) that is Carbon Nanotubes. It has the ability to absorb violent shocks significantly higher than that of carbon fibers due to their structure and unique geometry and their higher surface/volume equilibrium.

As for the RM-056, the watch has the case made entirely of sapphire crystal, making it a new frontier in the history of watchmaking industry. It took more than 1,000 hours of machining to create front-bezel, case-band, and back bezel from solid blocks of crystal; of which, 430 hours were spent on pre-forming the case components and 350 hours on polishing the whole watch case. No wonder, only five pieces is produced due to the extreme nature of their creation and development.

Sapphire is known as a particularly scratch-resistant material and one of the hardest materials on earth, with a Mohs rating of 9.0. Made of aluminium oxide (Al2O3) crystals, it is transparent thanks to its molecular composition. The production of this sapphire structure took years of research and testing in order to ensure an adequate response to the demands of strength and comfort. Richard Mille is the first watchmaker applied the sapphire material onto a complex case design.

Both Richard Mille Felipe Massa Watch RM 050 and RM 056 has technical details as follows:

• Functions: manual winding tourbillon movement caliber RMCC1 with hours, minutes, split-seconds chronograph and power reserve, torque and function indicators.
• Sapphire dial (thickness: 0.40 mm) is coated with anti-glare on both sides and protected by 8 silicon clamps inserted in the outer and inner grooves.
• Interior Flanges is coated with DLC titanium. Hour index points are filled with an approved luminescent material.
• Sapphire Bezel side (1,800 vickers) and Case back are finished with anti-glare coating on both sides.
• Water resistant: 50 meters, ensured by two Nitril O-ring seals
• Power reserve: 70 hours (displayed on numeric scale to the left of the barrel).
• Torque Indicator showing information about mainspring’s tension. The display is on the numerical zone to the right of the barrel.
• Function Indicator showing the winding (W), neutral (N) and hands (H) setting positions as the crown is pulled out. Each position is indicated via a hand at 4 o’clock
• Skeletonized titanium baseplate, finished in grade 5 titanium (composed of 90% titanium, 6% aluminium and 4% vanadium).
• Movement: Chrono Competition. A tourbillon movement operating a split-seconds chronograph. It has a very light- weight, under 10 grams.
• Chronograph: column wheels in titanium. The chronograph function is stopped and started via the pusher located on the lower left at 8 o’clock. The hands are reset by pressing another pusher located on the upper left at 10 o’clock.
• Split Second Mechanism with improved performance. By depressing the pusher on the right at 4 o’clock, the user can stop the split seconds hand in order to read an intermediate time while the chronograph is engaged. Pressing the pusher again allows the split seconds hand to rejoin the chronograph, ready for the next measurement.
• Balance Wheel with Variable Inertia, giving a more precise and repeatable adjustment.
• Fast Rotating Barrel (6 hours per revolution instead of 7.5 hours) provides increasing performance.
• Barrel Pawl with Progressive recoil
• Winding Barrel Teeth and Third Wheel Pinion with Central Involute Profile.
• Spline Screws in Grade 5 Titanium for the case
• Torque Limiting Crown that added security system preventing accidental overwinding of the watch.

Technical Specification of the Tourbillon Split Seconds Competition Chronograph RM 050 Felipe Massa

• Dimensions: 50.00 x 42.70 x 16.30 mm
• Case: polymer composite injected with carbon nanotubes, assembled with 20 spline screws in grade 5 titanium and abrasion resistant washers in 316L stainless steel.
• Limited edition of 10 pieces.

Technical Specification of the Tourbillon Split Seconds Competition Chronograph RM 056 Felipe Massa

• Dimensions: 50.50 x 42.70 x 19.25 mm
• Case: entirely made from solid blocks of sapphire.
• Limited edition of 5 pieces.

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Brazilian most promising footballer, NEYMAR was spotted wearing a Hublot watch: King Power Foudroyante in Zirconium. Apparently, he’s one of Hublot’s big fans.

It’s no wonder Hublot is very famous in Brazil since the luxury watch-making company often launches special edition series associated to the country, such as Hublot Ayrton Senna and Hublot Oscar Niemeyer. Meanwhile, in the world of football, Hublot is not an alien name as it has been linked to this world’s most popular sport. Currently, the Swiss ‘art of fusion’ brand is an official sponsor for FIFA.

Hublot King Power Foudroyante as worn by Neymar da Silva Santos Júnior (born 5 February 1992) features zirconium case sizes 48 mm in diameter, black dial, and sapphire crystal. It has functions of hours, minutes, seconds, plus self-winding split-seconds foudroyante chronograph. The limited-500-pieces also includes rubber strap with deployment clasp. Water resistant is down to 100 meters (10 ATM).

Neymar wears another Hublot watch, with Brazilian football legend, Romario.

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Following “Hublot + Ferrari” a few weeks ago, here comes another “Swiss + Italian” partnership. The iconic high-end watch maker based in La Chaux-de-Fonds Switzerland since 1791, GIRARD-PERREGAUX has just supported the most popular Italian and classical singer in the world, ANDREA BOCELLI on the launch of his new foundation, with a 2011 Benefit Gala Dinner, December 9th.

David Foster, Heather Headley, Anna Maria Martinez and Bocelli himself made performances at the fundraising event – organized by Studiomusica and Jo Champa, presented by Grammy Museum Foundation, at the Beverly Hilton Hotel in Los Angeles. The proceeds will go to Andrea Bocelli Foundation fighting poverty around the world as well as to help people overcome barriers caused by illness, discomfort or disability. The Foundation will actively seek to identify innovative and original projects to support.

The biggest-selling solo artist in the history of classical music (70 million copies worldwide), Andrea Bocelli was born with poor eyesight and became totally blind when he was twelve.

Andrea Bocelli said,

“I feel very strongly about helping people make the most of the world that we live in. I was born with a poor eyesight and became completely blind at the age of twelve. Overcoming blindness and dealing with its consequences has taught me about the nature of externally imposed limits, and has encouraged me to think about how to help and support others facing barriers in their lives. Every human being has the right to be happy, fulfilled and to live a flourishing and meaningful life. I want to help those who face barriers in achieving their life’s potential.”

CEO of Sowind Group (Girard-Perregaux and JeanRichard) said,

“We are very proud and excited to join forces with Andrea Bocelli in the launch of his new foundation. His accomplishments as an artist and philanthropist are an inspiration to all of us and we are happy to support him in this new pursuit”.

The intimate evening is also attended by Camille Belle, Julie Benz, Michael Bolton, Pierce Brosnan, Natalie Cole, Kelsey Grammar, Quincy Jones, Rachel Evan Wood and many others.

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I remember featuring Blancpain + Lamborghini partnership more than two years ago; and today, such alliance between a watchmaker and a carmaker comes back to live by HUBLOT and FERRARI, not in a single and simple agreement but a very complete one that we can list as follows:

• Hublot is the “Official Watch” and “Official Timekeeper”of Ferrari
• Hublot is the “Official Timekeeper” and “Official Watch” of Scuderia Ferrari – the racing team division of the Ferrari automobile in which the current drivers Fernando Alonso and Felipe Massa are.
• Hublot is the “Official Timekeeper” of the Ferrari Challenge – a single marque motorsport championship for owners of the Ferrari F430 and 458 Italia, held annually in United States, Italy, and Europe, plus one in Asia Pacific for this year.
• Hublot is the partners in Ferrari special events with which the Swiss luxury watch brand will be closely associated.

Jean Claude-Biver, CEO of Hublot S.A. said,

“Ferrari will be an ambassador for Hublot. Giving it exclusivity, performance and prestige.”

To mark this ultra-exclusive five-year partnership, Hublot will release the first genuine Ferrari-stamped Hublot watch series at the 2012 Basel Fair, March 8th – 15th. But for the fans in China, the Swiss luxury watch making company has made special preview as at this year’s Guangzhou International Auto Show, Hublot unveiled this special edition watch produced only 20 numbered pieces to celebrate the 20th Anniversary of first Ferrari in China. Meanwhile, FERRARI will fit the future car models with Hublot dash clocks.

Such “car + watch” collaboration is the second one for Hublot and the fourth for Ferrari. Prior to this, the Swiss luxury watchmaker has made partnership with British boutique-manufacturer Morgan Motor Company while the Italian sports car manufacturer has gone-around with Swiss haute horlogerie manufactures Girard Perregaux (Ferrari Collection 1994 to 2004), Officine Panerai (“Ferrari engineered by Panerai” 2005-2010) and Cabestan (2010 Scuderia Ferrari One, a very limited-edition, one-off project).

Both names, Ferrari and Hublot have been linked to the world of Formula 1 race. Ferrari is the oldest surviving team in Grand Prix racing, having competed since 1932, and holds the records of 15 driver’s championships and 16 constructor’s championships. F1 legends often come from this team founded by Enzo Ferrari, including Alberto Ascari, Niki Lauda, Michael Schumacher and Kimi Räikkönen. As for Hublot, since March 2010, it has been the Official Timekeeper of Grand Prix racing as well as Official Formula 1TM Watchmaker releasing nine F1 timepieces so far including Hublot F1 King Power, King Power Red Magic Monza, King Power India, King Power Suzuka and King Power Abu Dhabi. Not only this, previously Hublot has benefited Ayrton Senna foundation by releasing Bing Bang Senna Foudrayante series.

Luca Cordero di Montezemolo, President de Ferrari S.p.A, commented about the new partnership:

“Exclusivity, technology, passion, style: Hublot and Ferrari share many core values and this new partnership between two such highly prestigious brands is an important milestone for both. Being here at Mugello with so many of our clients, tifosi and hundreds of stunning Ferraris has provided us with the perfect opportunity to announce the start of an all-round collaboration that will see Hublot flanking us in our activities in the coming years.”

Jean-Claude Biver, CEO of Hublot added,

“This collaboration, rich in a host of synergies, gives Hublot a massive boost along the road.”

Mr. Ricardo Guadalupe, Managing Director of Hublot declared in Guangzhou

“Ferrari is indeed one of the leading luxury brands on the Chinese market, and Hublot is very proud to become the exclusive strategic partner of Ferrari. The win-win agreement is a symbolic of a new beginning for our two brands, and will undoubtedly be a partnership filled with thrill and passion.”

Ricardo Guadalupe shows Hublot Big Bang Ferrari Watch on Ferrari car at Guang Zhou, China

As the name suggest, BIG BANG CHRO TOURBILLON FERRARI (Ref. 308.QX.1110.HR.SCF11) bears the Ferrari Horse logo “Cavallino Rampante” (prancing horse) in the center of chrono minute counter (at 2 o’clock) and the crystal case-back, plus “20th Anniversary of Ferrari in China” inscriptions on the crystal case-back. The famous Ferrari red colors appear as the accents on the solid tinted sapphire crystal, hands on chrono minute counter, lacquer on push-piece button (at 2 o’clock), “Hublot Big Bang Limited Edition” text and serial number on the crystal case-back as well as stitches on the Porosus Hornback crocodile strap.

Made from carbon fibre, the 44-mm Big Bang case is set with black composite resin bezel lugs and lateral inserts, Ǿ 8.40 satin-finished crown with black rubber insert and black PVD titanium screws. The black matt dial includes tourbillon at 6 o’clock, power reserves (120 hours) indicator at 9 o’clock,  chrono minute counter at 2 o’clock, chrono minute sub-dial, black nickel indexes, as well as faceted and polished white hands.

The HUBLOT FERRARI WATCH LIMITED EDITION is animated by HUB 6300 column-wheel chronograph movement with clutch tourbillon escapement coupled directly to the cage. This mechanism comprises 260 components with 35 jewels amongst them. Water-resistance is 10 ATM (100 meters).

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Last night, VVIP from the Latin Grammy Awards gathered at the Mandalay Bay Hotel in Las Vegas to celebrate the alliance between Gucci and the Latin Recording Academy as well as SHAKIRA being honored with the covetable “Person of The Year” Award 2011.

As we featured a few hours ago, GUCCI has just launched digital wristwatch and bracelet specially designed for the occasion. That GUCCI Latin Grammy digital watch promptly caught the eye of celebrities like Taboo from the Black Eyed Peas, Latin Grammys’ host Cristian De La Fuente and beautiful Venezuelan TV star Chiquinquira Delgado.

Taboo of Black Eyed Peas

Cristian De La Fuente

Chiquinquira Delgado

Gucci Latin Grammy Watch

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I remember the Gucci’s first-ever digital timepiece was released in 8-8-2008 to mark the Summer Olympics in Beijing. Since then, that typical I-Gucci watch has been developed into various versions to become one of the brand’s best sellers. Today, GUCCI Creative Director Frida Giannini comes up again with digital watch to honor young and emerging Latin artists and promote Latin Music. Not only a special edition watch, the exclusive two-year collaboration between the Italian leading luxury design house and The Latin Recording Academy® also brings to life a jewelry collection and a special Gucci Timepieces & Jewelry Award to “Best New Artist” nominees at this year’s 12th Annual Latin Grammys: Pablo Alboran (Spain), Max Capote (Uruguay), Paula Fernandes (Brasil), Il Volo (Italy) and Sie7e (Puerto Rico).

Founded in 1997 and headquartered in Miami, The Latin Academy of Recording Arts & Sciences (or the Latin Recording Academy), is a multinational membership-based association comprised of musicians, producers, recording engineers, and other creative and technical recording professionals. They have vision to improve the quality of life and the cultural condition for Latin music and its makers. The organization provides educational and outreach programs for the Latin music community allowing open dialogue with musicians and members of the music industry; therefore they will understand the business and know how to pursue a successful career. The Latin Academy is internationally known for the annual Latin Grammy Awards – an accolade to recognize outstanding music works anywhere in the world recorded in Spanish or Portuguese.

Music has been, and continues to be, a fundamental part of Gucci’s heritage. “Music, much like film, is such an active part of today’s culture and it also frequently provides inspiration for my work as a designer,” said Frida Giannini. Gucci’s commitment to the world of music has been asserted through the on-going partnership with the GRAMMY® Awards and The Recording Academy® and now with the Latin GRAMMY® Awards and The Latin Recording Academy®.

Frida Giannini and Gabriel Abaroa (photo by Gucci and Zimbio.com)

Giannini added,

“As a fashion house with a rich history built over 90 years, Gucci is proud to be at the forefront of initiatives like this that support young talents in their future musical endeavors.  It’s an honor to partner with The Latin Recording Academy, which is not only considered to be a leading music authority, but also a vital platform for the promotion of this vibrant genre of music.”

People in world’s music industry have been Gucci’s most loyal clienteles, including Latin GRAMMY Award winners such as Jennifer Lopez and Marc Anthony.

Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy said,

“We are extremely excited to partner with such an iconic and luxurious brand that recognizes the importance of Latin music and its emerging artists. We look forward to collaborating with Gucci and celebrating Latin culture through music and fashion.”

To celebrate their partnership and preview the special edition watch and bracelet, GUCCI TIMEPIECES & JEWELRY has hosted an exclusive suite at the Mandalay Bay in Las Vegas during Latin Grammy Week (November 7th – 10th). There, a new section has been put together with the Music Through Time – a showcase of journey through the history of the Latin GRAMMY Awards, engaging viewers through audio and video. People in United States & Puerto Rico, Mexico, Colombia, Panama and Chile will have the chance to enjoy the exhibit either.

Taking the shape of I-Gucci, only larger and bolder, the special edition LATIN GRAMMY WATCH features double-layout digital display face, encased in PVD stainless steel combine with a wide black rubber strap and Guccissima insertion. With a flick, the face changes from a two-time zone dial in large digits to a streamlined version that features two digital hands revealing local time, including multiple Latin American locations. The watch has also multiple functions such as chronometer, countdown and other options. The “Latin Grammy Awards” inscriptions appear on the watch’s face and case back.

As part of the Latin GRAMMY collection, the GUCCISIMA LATIN GRAMMY BRACELET features glamorous black leather adorned with the Latin Academy’s logo – gramophone symbol; it is engraved on the rhodium plated sterling silver clasp along with the Gucci logo.

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