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Justin Timberlake has “William Rast”, Liam Gallagher has “Pretty Green”, 50 Cents has “G Unit”, P-Diddy has “Sean John” and Jay-Z has”Rockawear”…and now, ADAM LEVINE of MAROON 5 has just put himself on the list of the celebrity clothing line. Next spring, there will be t-shirts, jackets, jeans, men’s accessories and many more, for men and women, available on the market under the brand “222”. It is Adam Levine’s favorite number and also the address of the recording studio in Los Angeles where Maroon 5 recorded their demo. In fact, Adam tattoed the number on his arm and has designed a line of guitars under the 222 brand.

Adam shared,

“Well, there’s a place called 222, the first studio we recorded our first demo at in Hollywood and it was this tiny little building. It no longer exists, actually, or it’s under a different name now, but it was the first studio we recorded at and then that demo tape…we had this tape and we took it around. That’s kind of what started our whole career! Even back then, we said 222 was going to be our lucky number and it just kind of stuck with us.”

Adam Levine 222 Guitar Line

Regarding his passion on fashion, Adam explained,

“I’m passionate about fashion. I think it says something about yourself and, whether you care about clothes or not, what you wear reflects some kind of attitude towards style.”

The men behind the “222” brand will be Fred Levine and Sami Cooper. The first name is Adam’s father who owns a fashion stores called SoCal in California for the last 30 years. He also operates 20 stores under the name M.FREDERIC including eight women’s units, six men’s and six children’s. In 2005, when Fred open his second store in Studio City, Adam Levine and Ryan Seacrest of American Idol attended the inauguration.

The latter name is Fred’s cousin. He owns a clothing factory which will produce the apparels. The design team will also backed up by Levine’s personal stylist, Aristotle Circa.

“This is a family affair,” said Levine to WWD. “What I wanted to avoid was the typical pitfalls that someone in my position can fall into. This is something grassroots. Most importantly, it’s something that I work on myself. I collaborate on and approve every single piece of clothing in the line. I’m not just hawking something because I’m in a famous band.”

For you who can’t wait until next spring, just come to Project Trade Show in Las Vegas this week as 150 pieces of 222 Collections by Adam Levine will make its debut. The first pieces will include two styles of jeans for men, a skinny and a straight leg, and two styles for women which retail prices are in range of US $150 to $280.

The collections will feature a minimalistic designs. Adam explained,
“It’s very simple and pure and durable. Jeans, T-shirts and a leather jacket. That’s all I need. I think it’s always fun to be the most underdressed person in a room. There will be no bedazzling in this collection. I like subtlety in design. These days so much stuff looks like someone vomited all over it.”

Fred Levine added,
“There are no prints or embellishments in this line. It’s about the most comfortable fabrics and creating the most flattering silhouette possible. Shirts and blazers will come in time. We want to nail down what we’re best at first.”

Adam Levine 222 Clothing brand - Men’s Collections

Adam Levine 222 Clothing brand - Women’s Collections

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